"We keep moving forward, opening new doors, and doing new things, because we are curious and curiosity keeps leading us down new path." Walt Disney
In this speedily evolving age of new technology, it's important to move alongside with the progress in order to be successful. Strategic social media and PR expert, Anna Ruth Williams not only understands progress, she does it successfully.
Anna Ruth Williams is a CEO and founder of AR|PR, an ultra modern public relations and integrated marketing firm located in the heart of a fast growing technological hub of Southeast, Atlanta, GA. Ms. Williams created her company in 2012, and recently AR|PR opened a new office in New Orleans, LA. With many years of experience and knowledge, she shares a few insights in her professional life and the life of her company.
In order to go hand-in-hand with technology, Ms. Williams encourages her team players to set aside a few minutes per day reading educational articles or watching new episodes on TED Talk. Moreover, visiting various tech conferences, participating in trade shows and events help delve into the ever evolving world of new technology and innovations. Serving four primary tech sectors, such as SAS, Mobile, Health IT, and FinTech, AR|PR’s approach to success is to always try new ways in building brand awareness and strategic audience engagement. “And the great thing is, we work with early stage technology companies who are not averse to change. They are usually more than happy to let us try something new. This also helps us stay on top of the learning curve and sometimes test best practices in evolving world,” shares Ms. Williams.
Yet, Ms. Williams confesses that she is absolutely proud to have learned professional PR writing during her school years at the University of Alabama. In the area of communication, it’s particularly important to know how to write in AP style and to write concise, “[…] because everything that we write today needs to be shareable through social media,” says Ms. Williams.
When asked about a typical week, Ms. Williams smiles, as there is none. But her every week is usually filled with announcements for clients about new products, real-time managing of social media channels, and several new business meetings with prospective clients. Then again, there’s always something different in a daily schedule. However, the team members of AR|PR have a more certain routine, Ms. Williams says. Social media channels, media content, research. Yet, the schedules may change at the spur of the moment. “[W]e are a rapidly growing firm and we serve a rapidly changing industry. And our clients are growing fast, because they’re early stage companies,” notes Mr. Williams. “You need to strap on your fuel bag and just be ready to jet when you get here.”
AR|PR is a member of Atlanta Tech Village community of innovative companies. This gives all team members multiple learning opportunities and limitless networking. Ms. Williams and her team are constantly in contact with their “target audience,” tech companies that share their own struggles and successes. She is certain that by being exposed to fast growing technology on daily basis, you grasp the knowledge on a completely different level. “[You] just really learn by osmosis, by being in the ecosystem like this,” admits Ms. Williams. She mentions that Atlanta Tech Village constantly holds a few networking meetings or lunches for non-members to attend.
Additionally, Ms. Williams notes that events hosted by the Technology Association of Georgia (TAG) and Public Relations Society of America (PRSA) provide an excellent opportunity to network and learn more about the industry of technology, communication, and public relations. Thus, Ms. Williams recommends subscribing to the list of events hosted by these organizations and networking at these events on the weekly basis. New developments in this area bring more business to Atlanta. Therefore, Ms. Williams encourages grad students of the MAIGC program in Kennesaw State University to look for opportunities through these communities as bright professional future is just around the corner.
What do you think about networking and constantly learning from the events hosted by TAG, PRSA, or Atlanta Tech Village? What are your favorite organization’s events to follow?